school meal packaging

Idea was to show the kids that it is fun and cool to eat healthy meals. Super monsters “Njamsteri” (YumSters) are there to help moms motivate (entice) their kids to choose a healthy food option.

Packing is very practical since it is possible to see if the meal is fresh, and at the same time, kids can use it as a fun toy!


Agency: McCann Belgrade
Creative director: Jana Savic-Rastovac
Associate Creative Director: Lidija Milovanovic
Idea and Design: Natasha Radosavljevic
Copywright: Milos Paunovic, Milena Kvapil