ZITO BACKA

Packaging Redesign Brief
To show long tradition of the company, its origins from Vojvodina and to stand out in the shelves. Creating two packaging types with same design idea –  for wheat flour bread and sour dough and wheat flour for cakes, cookies and pastry.
Idea
Love in comfort food – inspired by Vojvodina distinctive house architecture and domestic feel, evoking tastes of fresh home made pastry, which takes us back to our childhood.

All design elements are hand drawn, scanned in computer and edited in post production.

Special wood boxes are created for keeping flour in kitchen.